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From: Mary Graves on 14 Nov 2009 18:33 On Nov 11, 10:07 am, Ray Goldenberg <r...(a)lighthousetravel.com> wrote: > Hi Everyone, > > I received this press release from Royal Caribbean, & Azamara. > > -- > Ray Goldenberg 800-719-9917 or 805-566-3905 > Lighthouse Travel http://www.lighthousetravel.com > Follow us on Twitter http://twitter.com/lighthousetravl > Follow us on Facebook http://www.facebook.com/ray.goldenberg > > AZAMARA CRUISES®, CELEBRITY CRUISES® AND ROYAL CARIBBEAN > INTERNATIONAL® ANNOUNCE NEW eDOCS ANDLUGGAGETAG PROGRAM > > MIAMI, November 9, 2009 Azamara Cruises, Celebrity Cruises and Royal > Caribbean International believe that their > guests cruise experience begins before the first suitcase is packed. > Today, the cruise lines announced a new electronic > cruise document, or eDocs, andluggagetag program designed to offer > guests a dynamic, one-of-a-kind pre-cruise > documentation experience and simultaneously give travel agents an > opportunity to promote their own business. > A personalized, interactive, visually appealing, web-based format > offers guests all the information they need prior to their > cruise, including travel agency contact details, information on shore > excursion choices and various onboard offerings > available during the guests particular cruise, travel and > documentation instructions, and much more. Once the booking > has been finalized, eDocs will be issued as early as 49 days prior to > sailing. > In an effort to offer guests more information in a visually appealing > way with less burden on the environment, all Azamara, > Celebrity and Royal Caribbean bookings made on or after December 13, > 2009, will generate eDocs as the default format for > guest travel documents. eDocs also will be the default format for any > bookings made before December 13, 2009, that didnt > include a selection of a hard-copy guest travel documents preference. > Guests will access their eDocs via each cruise lines > consumer website:www.azamaracruises.com,www.celebritycruises.comandwww.royalcaribbeaninternational.com. > Our travel partners have told us that now is the time to move to an > electronic option for cruise documents, said Vicki > Freed, Senior Vice President, Sales, Royal Caribbean International. > Given that close to half of our guests and travel > partners already select eDocs as their preferred format, the momentum > has been building toward this type of approach > as eDocs have become widely accepted by travel partners and cruise > travelers alike. > While most other cruise brands have moved to a purely electronic > format, we wanted to continue to offer a choice by > providing guests the opportunity to purchase a printed document, said > Dondra Ritzenthaler, Senior Vice President, Sales, > Celebrity Cruises. We realize that our travel partners may choose to > print the eDocs printer-friendly version and give a > hard copy to their clients, but we strongly encourage our partners to > share the eDocs link so their clients can experience > the truly interactive, personalized format. > The technology behind the eDocs brings with it various conveniences > for the guests and travel partners who use them. > Not only do the eDocs give guests and travel partners around-the-clock > access to important pre-cruise information, they > also offer hyperlinks to all pre-cruise activity reservation > opportunities. Additionally, eDocs offer a table of contents with > hyperlinks that take the guest to the exact page they're interested > in, the ability to email a copy to friends and family, and > the option to print specific pages. As an added bonus, the eDocs that > Azamara, Celebrity and Royal Caribbean will offer > are visually stunning, colorful and easy to read. > Celebrity and Royal Caribbean will offer guests the option of ordering > printed cruise documents, for a fee of $35 per > document. The up-market, smaller-ship brand Azamara, however, will > waive this fee for its guests who order printed cruise > documents. > We want to offer our guests the same highly personalized service that > is already part of the onboard Azamara experience, > before they even step onboard, said Edie Bornstein, Vice President, > Sales and Marketing, Azamara Cruises. We include > butler service, concierge style amenities and complimentary specialty > restaurant dining for every guest, so we wanted to > include the printed cruise document option, too. > Azamara, Celebrity and Royal Caribbean announce new eDocs andluggagetags > It is also possible for travel partners and guests to self-print eDocs > at no charge using a printer-friendly format; however, > this version will lack the interactive qualities of the online eDocs. > For all bookings made through travel partners, the Azamara Cruises, > Celebrity Cruises and Royal Caribbean International > eDocs will be customized to display the travel agency name and phone > number. Travel partners can access eDocs through > the three lines travel agent portal,www.cruisingpower.com. > Not only will the new eDocs program help travel partners avoid > shipping costs by eliminating the need to mail printed > documents to their clients, but travel partners also have options > around how their clients receive their eDocs. Agents can > receive eDocs on behalf of a client, they can give the cruise line the > clients email address or provide the client with the > booking number so that the client can self-manage their eDocs (which > saves the travel partner valuable administrative > time). Alternatively, travel partners can offer their clients the > opportunity to purchase a printed document. > A new eDocsluggagetag system designed to save guests time at the > pier and streamline the onboardluggagesorting > and delivery process is a crucial part of the three cruise lines > revamped pre-cruise planning and documentation > experience. Qualified guests may requestluggagetagsto be mailed to > them by completing the request form available on > each brands website. With the new program, guests will receive, via > mail, a complimentary set of eight pre-printed, selfadhesive, > color-coded and personalizedluggagetags.Luggagetagscan be > requested as soon as documents are issued > and must be requested no later than 14 days prior to sailing. > Alternatively, travel partners can request that a clientsluggagetagsbe mailed either to the client or the travel agency by > providing a mailing address at the time of booking; these > will be mailed 13 days prior to sailing. > The new eDocsluggagetag program is already available for Royal > Caribbean Internationals guests, and will become > available for Azamara Cruises and Celebrity Cruises guests beginning > November 16, 2009. > About Azamara Cruises > Azamara Cruises unlocks the hidden corners of the world for those who > desire to immerse themselves in the rich details > of every voyage. The up-market ships Azamara Journey and Azamara > Quest offer an intimate experience, while > allowing access to exotic destinations experienced travelers long to > reach. For the 694 guests on each Azamara Cruises > ship, every moment at sea embodies the pinnacle of luxury, and each > footstep on shore accentuates the difference > between visiting a place and getting a true sense of place. This year, > Azamara Cruises presents the best of enchanting > Europe, elite Asia, and the most captivating Caribbean and the Panama > Canal. The line also offers unique cruisetours in > Europe and Asia. For more information, contact your travel agent. > About Celebrity Cruises > Celebrity Cruises offers comfortably sophisticated, upscale vacation > experiences with highly personalized service, > exceptional dining, and extraordinary attention to detail. Celebrity > sails in Alaska, Bermuda, California, Canada/New > England, the Caribbean, Europe, Galapagos Islands, Hawaii, the Pacific > Coast, Panama Canal and South America. The > line also offers unique cruisetour vacations in Alaska, Canada, Europe > and South America. Noted for four of the top 10 > "Top Cruise Ships in the World" in the large-ship category, as voted > by the readers of Condé Nast Traveler (February 2009 > readers poll), Celebritys fleet including the new Celebrity > Solstice and Celebrity Equinox, will be joined by Celebrity > Eclipse in 2010, a fourth Solstice-class ship in 2011, and a fifth in > 2012. For more information, call your travel agent. > About Royal Caribbean International > Royal Caribbean International is a global cruise brand with 20 ships > currently in service and two under construction. The line > also offers unique cruise tour land packages in Alaska, Canada, Dubai, > Europe, and Australia and New Zealand. For additional > information or to make reservations, call your travel agent. Since most cruise lines no longer mail luggage tags and I find that the paper ones are not reliable, there is a GREAT website that personalizes the tags and they are quite reasonably priced. Check it out: http://cruiseluggagetags.com
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