From: Ray Goldenberg on
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I received this press release from Holland America and thought it
would be of interest.

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Holland America Line's ms Ryndam Receives Latest Signature of
Excellence Enhancements
Upgrades and Activities Cater to Premium Cruisers

Companies:Carnival Corp.Carnival plc
Press Release Source: Holland America Line On Tuesday March 9, 2010,
4:29 pm EST
SEATTLE, March 9
Holland America Line's ms Ryndam recently sailed with several new
enhancements on its seven-day western Caribbean cruises sailing from
Tampa, Florida. The premium ship just completed a 17-day dry dock in
Freeport, Bahamas, and now features the new, stylish lounge called
Mix, a sophisticated Showroom at Sea with several new productions, the
complimentary Italian eatery Canaletto, and a complete new stateroom
and bath design.

"We are in the midst of an extensive and exciting phase of our
Signature of Excellence enhancements program," said Richard Meadows,
CTC, executive vice president, marketing, sales and guest programs at
Holland America Line. "As the most recent ship to receive the new
public areas and soft goods, the Ryndam looks wonderful and our guests
will feel like they are sailing on a new ship.

"Our Signature of Excellence investment reaffirms our ongoing
leadership by continually raising the expectations of our premium
category," Meadows added.

Public Areas Feature Latest Innovations

During dry dock, Canaletto, an Italian restaurant that was introduced
aboard ms Eurodam, has been added and comes to life for dinner when a
section of the Lido is transformed with glass partitions and an
Italian ambiance. Dishes range from putanesca to penne alla vodka.
Although there is no charge to dine in the alternative venue,
reservations are suggested.

Nightlife on board Ryndam just got more exciting with the
reconfiguration of the existing Casino and Piano bars into Mix, a
multi-themed area with three separate bars: Martinis, Champagne and
Spirits & Ales, serving their namesakes. Next door, the high-energy
casino was redesigned and the main show lounge was transformed into
the Showroom at Sea with the ambience of a glamorous nightclub and a
new slate of shows. Other public areas around the ship also were
refurbished and received new carpeting, and an upscale luxury jewelry
shop called Merabella also was added midship to the enhanced main
shopping area.

Staterooms Receive New Look and New Spa Category

Completing the enhancements, all Ryndam's staterooms received new
carpeting, soft goods and completely renovated bathrooms with new
vanities and cabinetry. Sixteen staterooms near the spa (on Verandah
deck) became "spa staterooms" featuring a variety of enhanced
amenities. Each offers exclusive items such as organic cotton bathrobe
and slippers, yoga mat, water fountain, special room service menus and
treatments, and more.

Explorations Team Expands the Exclusive Activities on Ships

The Explorations Program -- onboard Ryndam and all Holland America
Line ships -- features a team of specialists with an expanded menu of
programs to educate and entertain guests. Each team consists of a
Party Planner, LifeStylist, Travel Guide, "Techspert" and Dance
Director. On cruises lasting 14 days or more, a book club leader also
joins the team.

The Party Planner host events in the Culinary Arts Center, presented
by Food & Wine Magazine, significantly expanding the innovative
program which brings more than 70 culinary experts on board each year,
in addition to demonstrations and classes held on every sailing. As
the destination expert on board, the Travel Guide is the one-stop
source for port-of-call information. The "Techspert" leads classes in
the Digital Workshop, powered by Windows�, teaching guests how to
blog, work with digital photos arrange a digital scrapbook, create a
slideshow or edit a movie. Other activities range from dance lessons
to wine tasting, floral arranging and craft classes. The LifeStylist
leads the Mind, Body and Spirit Program. Developed in cooperation
with the Greenhouse Spa, the program focuses on many forms of well
being.

Signature of Excellence tops $525 Million

The industry-leading Signature of Excellence initiative is an ongoing
and comprehensive program that touches every aspect of the Holland
America Line experience and the investment now exceeds $525 million.
Signature of Excellence features and amenities offer guests more
luxurious accommodations, enhanced dining experiences, more enriching
activities and exceptional levels of service.

For a cruise brochure or for more information, consult a professional
travel agent.

Holland America Line's fleet of 14 ships offers nearly 500 cruises to
320 ports in more than 100 countries, territories or dependencies.
Two- to 108-day itineraries visit all seven continents, and highlights
include Antarctica, South America, Australia/New Zealand and Asia
voyages; a Grand World Voyage; and popular sailings to ports in the
Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama
Canal. A 15th ship, ms Nieuw Amsterdam, is scheduled to join the
fleet on July 4, 2010.

Fleetwide, the company features Signature of Excellence enhancements,
a commitment totaling more than $525 million, that showcase the
Culinary Arts Center presented by Food & Wine magazine -- a
state-of-the-art onboard show kitchen where more than 60 celebrated
guest chefs and culinary experts provide cooking demonstrations and
classes -- Explorations Cafe powered by The New York Times, teens-only
activity areas and all new stateroom amenities highlighted by
flat-panel TVs and plush Euro-top Mariner's Dream Beds.

World's Leading Cruise Lines

The highest-rated premium cruise line in the world, Holland America
Line is a member of the exclusive World's Leading Cruise Lines
alliance, which also includes Carnival Cruise Lines, Princess Cruises,
Cunard Line, Seabourn Cruise Line and Costa Cruises. Sharing a
passion to please each guest and a commitment to quality and value,
these lines appeal to a wide range of lifestyles and budgets. The
World's Leading Cruise Lines offer exciting and enriching cruise
vacations to the world's most desirable destinations.