Prev: CRYSTAL ANNOUNCES 2012 WORLD CRUISE
Next: Interview with Royal Caribbean/Celebrity Chairman
From: John Sisker on 29 Jul 2010 09:19
To Whom It May Concern:

We received this press releases from Norwegian Cruise Line and thought it
may be of interest to this newsgroup as well.

John Sisker
Ship-To-Shore Cruise Agency�
http://www.shiptoshorecruise.com




Dear Travel Partner,

We are thrilled Norwegian Epic is receiving such terrific media coverage as
well as extremely positive comments from guests after her first Caribbean
cruises. No doubt you've seen the media reports of record breaking week
after record breaking week of sales and the momentum is continuing into this
week as well. Thank you for driving these outstanding results! Today I am
writing with a few ideas to take full advantage of the positive market force
that is Norwegian Epic.

Ride the media wave. Share Norwegian Epic media coverage with your team
members and customers. Links to Cruise Critic messaging appear below and a
full kit containing articles from the Los Angeles Times, New York Post,
Miami Herald, Associated Press, Incentive Magazine, NY1 and more is
available as well. Just send a quick email to industryrelations(a)ncl.com and
we'll provide the kit for you.


Norwegian Boards

Epic - Best ship and crew ever:
http://boards.cruisecritic.com/showthread.php?t=1237845

7-17 Epic Cruise Onboard Now:
http://boards.cruisecritic.com/showthread.php?t=1238575


Member Reviews

7-10 Sailing Review:
http://boards.cruisecritic.com/showthread.php?t=1238657

Our Great EPIC Cruise (7-10):
http://boards.cruisecritic.com/showthread.php?t=1238396

There is a very strong wave of activity for Norwegian Epic at the moment and
it is flowing over into the balance of the fleet. I use the word wave
intentionally, because we are experiencing wave season volumes these past
weeks, continuing into this week. There is a great opportunity for you to
continue to capitalize on this out of season wave! Whether it is by
capitalizing on our very attractive group program, or taking advantage of
the Norwegian Epic launch offer, the Hello Balcony! promotion or some other
opportunity you are focused on, there is business out there and consumers
are excited!

Many travel partners have asked when we will be updating our online photo
library, replacing Norwegian Epic renderings with actual photos. A number
of new images are already available, you can download them by following this
link -
http://www.ncl.com/nclweb/pressroom/imageLibraryDetail.html?groupId=Epic .
Our marketing team was aboard Epic last week, performing video and photo
shoots and are now editing in preparation for release of a brand new series
of stills and videos in the next few weeks. In the interim we have created
some additional tools you may want to consider:

Click here to view a short, 5-minute Animoto Epic 'teaser' for viral use
(http://animoto.com/play/wtR9ovk7HFfqRRExzPTW1Q). Feel free to share this
'teaser' video on your Facebook and Twitter pages.

One of our most popular Epic launch tools was YouTube. We now feature over
20 'Epic Moments' on YouTube which can also be shared with agents and
customers by visiting www.ncl.com/youtube.

With the launch of Epic we announced an enhancement to 'My NCL', our online
pre-cruise registration program, allowing guests to pre-book both Epic
entertainment and restaurants. Interestingly, use of this tool is resulting
in an improved consumer understanding of Freestyle Cruising, giving your
frontline agents the opportunity as experts to make the Freestyle Cruising
experience come to life, pre-cruise. As part of this conversation, you may
also mention Freestyle Cruise Rewards (
http://www2.ncl.com/freestyle-cruise/cruise-rewards), laying the groundwork
for your clients to purchase their next cruise while offering an opportunity
to earn $100 shipboard credit on their upcoming cruise.

Thank you again for driving such an Epic success! Let's take this great
opportunity to maximize the momentum.

Best regards,
Andy Stuart,
EVP Global Sales and Passenger Services


Source:
* Norwegian Cruise Line
* 866-234-0292 or 800-327-7030 or www.ncl.com
* July 29, 2010

 | 
Pages: 1
Prev: CRYSTAL ANNOUNCES 2012 WORLD CRUISE
Next: Interview with Royal Caribbean/Celebrity Chairman